PixelOath · Ad Tracking Setup · Works on any website
Your ad platforms aren't seeing
every conversion you actually got.
20–40% of conversions never get reported. Ad blockers, iOS, and Safari privacy settings stop the browser pixel from reporting the conversion at all, so the platform optimizes on what's left, and your reports look normal the whole time.
✓ Meta reports 17.8% lower cost per result with CAPI
✓ Any ad platform, Any website
✓ Full QA before handoff
THE PROBLEM
The conversion happened. The platform never heard about it.
BLOCKED
The pixel never fires.
Ad blockers and privacy-focused browsers strip it before it loads. The purchase completes; the report never leaves the browser.
PARTIAL
The platform optimizes on what it can see.
Missing conversions look like ads that didn't work. So the algorithm shifts budget toward whatever it can still measure, which isn't the same as what performed.
INVISIBLE
Nothing in the reporting
tells you.
Reported numbers look plausible. The gap between what happened and what got counted is only visible if you compare against your own records.
THE BENEFIT
17.8% lower cost per result.
That's Meta's own figure. In April 2026, Meta reported that advertisers with a Conversions API setup for web events averaged 17.8% lower cost per result than advertisers without one. It's an average across Meta's advertisers, not a promise for any single account, but it's the platform itself putting a number on what cleaner signal is worth.
MORE OF IT REPORTED
The algorithm sees what actually happened.
Server-side events reach the platform when the browser pixel can't. Fewer conversions go missing, so the platform stops mistaking blocked reports for ads that didn't work.
BETTER MATCHED
Events carry the identifiers Meta uses.
We capture click and browser identifiers server-side, so conversions still attribute to the ad that drove them, even when the pixel never loaded.
CHEAPER CONVERSIONS
It stops paying to find people it already found.
Optimization on fuller signal means less budget spent chasing audiences that already converted, and more spent finding the next ones.
WHAT YOU GET
Your ad platforms, configured completely.
Meta, Google Ads, TikTok, Pinterest, or another platform. You choose. Additional platforms available as add-ons.
HOW IT WORKS
From intake to deployed in under a week.
No sales calls. No custom scoping. No hourly billing. Just a straightforward process.
1: Choose Your Service
Compliance, tracking, legal documents, or the complete bundle. Clear pricing, no surprises.
2: Complete Intake
A short intake form captures your site platform, ad channels, current tracking tools, and access, then we audit what's actually live.
3: We Deploy
A trained specialist configures everything on your live site. Your documents are generated from the real deployment data.
4: QA & Handoff
Every deployment is tested against our QA checklist and verified from the regions that matter. You're enrolled in Guardian for Year 1.
Works best with
PixelOath + ConsentProof
Proper tracking alone doesn't make your site compliant. ConsentProof connects your tracking to real consent, so every event you recover also respects what the visitor chose. Most customers pair them.
Or the Complete Setup with DocShield included
FREQUENTLY ASKED QUESTIONS
About ad tracking.
What platforms and ad channels do you support?
PixelOath (ad tracking setup) works with any website: WordPress, Shopify, Squarespace, custom-built, or anything else that supports Google Tag Manager. The base price includes one ad platform fully configured. You choose Meta, Google Ads, TikTok, Pinterest, or another platform. Each additional ad platform is a flat $179 one-time setup fee. ConsentProof (privacy compliance setup) is currently available for WordPress sites. If you're on a different platform and need tracking only, PixelOath has you covered.
Will this affect ad performance?
In most cases it improves. If you run Meta ads without the Conversions API, you lose conversion data whenever an ad blocker or an iOS or Safari privacy setting blocks the browser pixel from reporting, and you lose some matching when Safari expires the cookie that ties a later sale back to its ad. Both happen even for customers who were fine being measured, and our server-side setup recovers much of it. What we don't do is override anyone who opted out. On the consent side, the honest answer depends on your setup and where your visitors are, and we'll walk you through the trade-offs rather than promising you can track everyone. The goal is accurate measurement of the traffic you're entitled to measure.
What is Google Consent Mode v2, and will it recover conversions I lose to opt-outs?
Consent Mode v2 is how Google's products respond to a visitor's consent choices, and it's required for EEA and UK traffic. It runs in two modes, and the difference matters. In Basic mode, Google's tags don't fire until consent: nothing is sent, and nothing is modeled. In Advanced mode, tags send anonymized, cookieless pings even before consent, and Google can model some of the conversions lost to opt-outs, but only above its minimum traffic thresholds, so many smaller sites won't see modeled conversions regardless. We'll tell you honestly which mode fits your traffic and your risk tolerance, since Advanced mode means anonymized data is still transmitted before consent.
What is server-side tracking, and is it more private?
Server-side tracking sends conversion events from your server to the ad platforms via APIs (Meta's Conversions API, Google's enhanced conversions, and equivalents) instead of relying only on browser pixels, which get blocked by ad blockers, Safari ITP, and iOS restrictions. So it recovers signal the browser loses. One honest clarification: personal data is hashed in transit, which is a security best practice, but hashed identifiers sent to a platform for matching are still personal data under most laws, so server-side tracking is a reliability and security gain, not a privacy exemption. Whether it's appropriate for your situation is part of what we assess, and either way we verify it respects opt-outs.
Why don't my GA4 numbers match my Meta Ads Manager?
Because they measure different things by different rules. Meta uses a 7-day-click + 1-day-view window; GA4 defaults to data-driven attribution over a 90-day lookback with last-non-direct-click as the fallback. Meta deduplicates on its own cross-device user graph; GA4 relies on a user_id most sites haven't configured. And client-side analytics get blocked more than server-side APIs. None is "wrong"; the gaps are information. Optimize campaigns against the ad platform's number, measure revenue against your backend or GA4, and reconcile monthly. We rebuild the stack so each number is individually correct.
What is Guardian and what does it cover?
Guardian keeps your compliance and tracking current as the regulatory and ad landscape shifts. Your first year is included with every package. It covers semi-annual compliance and tracking checks plus hands-on platform updates whenever Google, Meta, or consent tools push changes that affect your configuration. After Year 1 it renews at $99/year per product, $149/year for either two-product pairing, or $199/year flat for the Complete Setup. Priority Guardian ($299/year) adds quarterly checks, written audit reports, priority change response, and emergency fixes. You cancel Guardian at any time so it doesn't renew for another year.
See more of what actually happened.
One-time setup. Deployed in 3–5 business days. First year of Guardian included.
Iron Consent provides technical implementation services and documents built on templates developed by experienced compliance counsel. We are not a law firm, we do not provide legal advice or representation, and using this site or purchasing our services does not create an attorney-client relationship. The compliance counsel who developed our document templates does not represent our clients. Content on this site is for general information only and is not a substitute for advice from your own attorney regarding your specific situation. Privacy law is unsettled and evolving; we do not guarantee any legal or compliance outcome.
Copyright 2026 - Iron Consent