Proper Ad Tracking & Privacy Compliance for Small Businesses
Your website is tracking visitors.
Is it accurate & compliant?
Ad tracking configured correctly. Privacy consent deployed properly to minimize legal risk.
Policies drafted to match your tracking practices.
One team. Everything aligned. Done for you.
✓ Attorney-backed compliance
✓ Fixed-price, no hourly billing
✓ Deployed in 3–5 business days
✓ Bundle, or buy what's needed
WHY THIS MATTERS
Three problems. One solution.
Most small businesses treat privacy consent, proper ad tracking, and policy documents as three separate concerns. They aren't. They're three pieces of one solution that either work together or break together.
The Myth vs. The Reality
The myth is privacy compliance hurts ad performance. The reality is the opposite. A clean consent stack captures durable signals that doesn't get blocked.
THE CONSENT PROBLEM
A cookie banner is decoration, not compliance.
Tracking pixels loading without a way for visitors to opt out (CCPA) or opt in (GDPR). Banners that show a pop-up but don't actually block anything. No record of who consented to what. The pieces that should make consent function, they aren't there.
THE TRACKING PROBLEM
30–50% of conversions never reach your ad platforms.
Industry research suggests browser privacy features, ad blockers, and iOS restrictions block conversion events from firing. With the algorithm starved of success signals, campaigns typically run with CPAs 20–30% higher than they should, not because the ads got worse, but because the ad platforms optimize blindly.
THE DOCUMENTATION PROBLEM
A privacy policy that doesn't match your site.
A generic template that doesn't reflect your actual tracking, consent setup, or third parties is worse than no policy at all. The mismatch between what your policy says and what your site does becomes its own kind of liability, and it signals that the technical setup underneath isn't right either.
These three problems compound each other. Broken consent leaks the signal your ads need. Missing signal inflates your CPA. Mismatched policies reveal the broken setup underneath. That's why IronConsent treats consent, tracking, and documentation as one integrated solution, fixed together so each piece reinforces the others.
WHO IT'S FOR
Any small business running analytics or ads.
E-commerce, newsletters & media operators, local service businesses, coaches and course creators, membership sites, and the agencies that serve them. If your website has a Meta pixel, Google Analytics, Microsoft Clarity, Google Ads tracking, TikTok pixel, or any other marketing technology installed, this is for you. PixelOath works on any website. ConsentProof is currently available for WordPress.
Our Products. Done For You.
PixelOath
We configure your ad tracking correctly so your Meta and Google ads, etc. actually have the signal they need to optimize. Proper GTM configuration, server-side event tracking, and clean conversion data. Signals recovered. Works on any website.
ConsentProof
We install and configure a real consent management platform on your WordPress site, one that actually blocks tracking until visitors consent (GDPR) or removes cookies when they opt out (CCPA). Includes consent logging, Google and Microsoft Clarity consent modes, and custom rules if needed. Currently available for WordPress sites.
DocShield
Attorney-drafted Privacy Policy and Terms of Service, customized to match the exact tracking and consent configuration on your site. Not a generic template. Documents that reflect your technical reality.
WHAT WE DO
Three services. One complete solution. Done for you.
Buy individually or bundle all three. All packages include your first year of maintenance.
PixelOath
Ad Tracking Setup
$497
(One-time setup fee)
Additional ad platforms available as add-ons.
The Complete Setup. Everything, Done Right.
$897/One-time Setup
Save $344
All three services in a single coordinated deployment. Your consent system, ad tracking, and legal documents, all configured together by the same team, so everything matches perfectly. First year of full stack maintenance included. The Complete Setup requires a WordPress site (because ConsentProof is WordPress-native). Running a different platform? PixelOath and legal documents are available for any website.
Every package is a one-time setup fee.
You pay once for the setup & deployment. Your first year of maintenance is included at no extra cost, semi-annual compliance and tracking checks, platform update alerts, and updated documentation as needed.
After year one, stay protected for a fraction of the cost.
Maintenance renews at $99–$149/year depending on your package. For businesses that want quarterly checks, written audit reports, and emergency fixes, Priority Maintenance is available as an upgrade in your client portal.
HOW IT WORKS
From intake to deployed in under a week.
No sales calls. No custom scoping. No hourly billing. Just a straightforward process.
1: Choose Your Service
Select compliance, tracking, legal documents, or the complete bundle. Clear pricing, no surprises.
2: Complete Intake
A short intake form captures your site platform, ad channels, current tracking tools, and access credentials.
3: We Deploy
A trained specialist follows our standardized playbook to configure everything on your live site. Legal docs are generated from the deployment data.
4: QA & Handoff
Every deployment is tested against our QA checklist. You receive your compliance documentation, and we enroll you in ongoing maintenance.
WHY IRONCONSENT
The technical setup and the legal documents,
done by the same team.
Your consent system, ad tracking, and privacy policy all match, because one team installed all of it.
Fixed price, no surprises
You know exactly what you're getting before you start. No hourly billing, no scope creep, no discovery calls. Pick your service, complete intake, and we deploy.
Deployed in days, not weeks
Most deployments are complete within 3–5 business days. We follow a proven playbook, we're not figuring it out as we go.
Consent logging creates your evidence trail
We don't just install a cookie banner. We enable consent logging that creates timestamped records of every visitor's choice.
Your tracking gets better, not worse
A properly configured stack, server-side tracking, Consent Mode v2, and clean event routing captures conversion data that broken setups lose to browsers and ad blockers. The algorithm sees more conversion, so it can do its job.
A compliance attorney is on our team
Your privacy policy and terms of service aren't generated by a free online tool. They're drafted by our compliance attorney partner and customized to match the exact tracking and consent configuration on your site.
FREQUENTLY ASKED QUESTIONS
Common questions, straight answers.
How is this different than just installing a cookie banner plugin?
A cookie banner plugin gives you software. We give you a correctly configured system. Most cookie banners are cosmetic, they show a pop-up but don't actually block tracking until consent is given (GDPR) or remove cookies when someone opts out (CCPA). We install the consent platform, configure it to actually control your tracking through Google Tag Manager's Consent Mode V2, enable consent logging for legal proof, and generate attorney-drafted legal documents that match your setup. The plugin is one piece. We deploy the complete stack.
Do I really need this if I'm a small business?
The demand letters are specifically targeting small businesses. The California law firms sending these aren't going after Fortune 500 companies with legal departments, they're going after small business websites with Meta pixels and no consent mechanism. If you're running any digital advertising, you're a potential target. A $10,000 settlement demand isn't theoretical. It's what newsletter operators and small business owners we know have received.
What platforms and ad channels do you support?
PixelOath (ad tracking setup) works with any website: WordPress, Shopify, Squarespace, custom-built, or anything else that supports Google Tag Manager. The base price includes one ad platform fully configured. You choose Meta, Google Ads, TikTok, Pinterest, or another platform. If you run multiple ad platforms, additional platforms can be added on. We also configure GA4 alongside your primary platform. ConsentProof (privacy compliance setup) is currently available for WordPress sites. If you're on a different platform and need tracking only, PixelOath has you covered.
How long does deployment take?
Most deployments are complete within 3–5 business days from the time we receive your intake form and site access credentials. Complex setups with many tracking tools or custom configurations may take slightly longer. We'll set expectations during onboarding.
Will this affect ad performance?
In most cases, ad performance improves. If you're currently running Meta ads without Conversions API, you're losing conversion data every time a browser blocks your client-side pixel. Our setup adds server-side tracking that captures data the pixel misses. For consent-related changes, CCPA visitors can still be tracked by default (they have to actively opt out). GDPR visitors require opt-in, but Consent Mode v2 allows ad platforms to use anonymized, cookie-less pings even before consent, so you don't lose all measurement capability.
Why don't my GA4 numbers match my Meta Ads Manager?
Because they're measuring different things with different rules. Meta uses a 7-day click + 1-day view attribution window; GA4 uses data-driven attribution across a 90-day lookback with last non-direct click as the fallback. Meta deduplicates conversions using its own cross-device user graph; GA4 relies on a user_id you have to send it (and most stores haven't set this up). Client-side analytics like GA4 also get blocked by ad blockers and privacy-protective browsers at much higher rates than server-side conversion APIs. None of them are wrong, they're each measuring something different, and the gaps between them are information. The right approach: optimize campaigns against the ad platform's own number (which is what the algorithm sees), measure business performance against your backend or GA4 (your source of truth for actual revenue), and reconcile monthly. We rebuild the tracking stack so all three numbers are individually correct.
What is server-side tracking and do I really need it?
Server-side tracking sends conversion events from your server directly to the ad platforms, via APIs like Meta's Conversions API, Google's enhanced conversions, and equivalent endpoints on Reddit, TikTok, and others, rather than relying solely on browser-based pixels. Why it matters: browser-based pixels get blocked by ad blockers, Safari's Intelligent Tracking Prevention, Firefox's Enhanced Tracking Protection, and iOS privacy restrictions. A meaningful portion of conversions happen on your site but never reach the ad platforms because the browser killed the pixel. Server-side delivery bypasses those blocks, and personal data is hashed before it leaves the server, so it's also a privacy improvement. If you're spending meaningful money on ads in 2026, yes, you need it. PixelOath includes server-side tracking as part of every setup.
What is Google Consent Mode v2 and is it required?
Google Consent Mode v2 is the way Google's ad and analytics products respect a visitor's consent choices. When properly configured, it lets Google use anonymized signals from visitors who decline tracking, meaning measurement and bidding still function, just with privacy-safe data. For traffic from the EEA (European Economic Area) and UK, Consent Mode v2 is required. Without it, Google reduces the data and modeling available to your campaigns, which can quietly hurt performance over time. Even for US-based businesses, Consent Mode v2 is increasingly the standard for handling CCPA opt-outs correctly. ConsentProof and PixelOath both integrate with Consent Mode v2 as part of the setup.
Are the Privacy Policies and Terms of Service real legal documents?
Yes. They're drafted, created and maintained by our compliance attorney partner. They're customized to match the specific tracking technologies, consent configuration, and data flows on your site. We always recommend that clients have their own attorney review any legal documents, but these are substantive, attorney-drafted documents, not templates from a free online generator.
What happens after setup, do I need ongoing maintenance?
Your first year of maintenance is included with every setup package. This covers semi-annual compliance and tracking checks plus platform update alerts whenever Google, Meta, or consent tools push changes that affect your configuration. After year one, maintenance renews annually at a low cost to keep your setup current. For businesses that want more frequent monitoring, we offer Priority Maintenance with quarterly checks, written audit reports, priority platform change response, and emergency fixes.
Can I just buy PixelOath without ConsentProof?
Absolutely. All three services are available individually. That said, if we're setting up your tracking through GTM, we'll be in a position to see whether your consent management is properly configured, and if it isn't, we'll let you know. Some clients start with one service and add the others later.
Stop hoping your site is compliant.
Start knowing it is.
Fixed price. Deployed in days. Attorney-backed documentation. First year of maintenance included.
No more guessing, no more risk.
Copyright 2026 - Iron Consent